MAGIC. A very appropriate name for the superbly sexy merchandised marketplace recently held in Las Vegas. As a first time attendee, mesmerizing is also an adjective I would use to describe MAGIC 2016, a well-orchestrated tradeshow whose goal is to bring together great brands and retailers twice a year. Here in Las Vegas, it required miles of space in both the Mandalay Bay Convention Center and the Las Vegas Convention Center to showcase so many categories of men’s, women’s, and children’s apparel, as well as accessories, footwear and fashion-related seminars.During my visit, I chose to narrow my focus on the world of denim only, lest I never emerge to see daylight for the entire three-day affair. Even with that single-minded approach, I encountered a sea of blue jean vendors — more than my little legs could take me to. I visited some of the well-known brands that grace the pages of Zappos.com. Names such as Levi’s, Calvin Klein, Dockers, 7 For All Mankind, Paige, Tommy Bahama, Kenneth Cole, Buffalo and Joe’s Jeans have kept our customers both comfortable and trendy for years. I visited European brands, high-end brands, brands with funny names. One conclusion I came to regarding this oh-so-popular item of clothing: Blue jeans are actually their own kind of magic.Think about it. How can one article of clothing be worn so many times without washing and still maintain its freshness? Furthermore, how can it effortlessly transform from playtime attire to business casual and nightclub party scene with a few added accessories or a changing of the shoes? Magic.Magically popular, as well. In this ever-evolving — and somewhat fickle — fashion community, where trends are led by seasons and economics as much as by creativity, good ole blue jeans have remained in Americans’ closets since 1873 (before folks even had closets). They’ve enjoyed their share of trendiness throughout those years as well.
The vendors, with whom I spoke, enthusiastically informed me of the latest sought-after styles. They included designs like raw selvedge, cuffed, stretched, leggings, naturally died, destroyed, pure indigo, washed, frayed,distressed, baggy, skinny and the list goes on.As another successful fashion tradeshow drew to a close, I exited the convention center with deeper knowledge and greater respect for all the styles, types and shades of denim surrounding us every day. Funny, I just happened to be sporting denim myself that first day — a blue jean shift dress.Denim is all the craze! However, can it really be considered that if this so-called craze has lasted for almost 150 years? Magically, yes.
Love & RAWspect,
Terri, aka t-RAW
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